The Ask:
Craft compelling retail
radio for all US markets.
The Magic:
Tout the offer.
Celebrate the gritty.
RAM Trucks - Radio
I’m incredibly lucky I was able to cut my copywriting teeth writing for radio. During this stage in my career, I partnered with regional marketing managers to craft briefs and production companies to produce hundreds of tagged spots. Cool (to me lol) fact: I had the honor of writing Sam Elliott’s swan song for RAM before he made his comeback to the silver screen.
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