MLK Day x Publix Super Markets - Experiential 360 Campaign

For 2024 and beyond, we didn’t want to treat Dr. King’s holiday as this fleeting event on the corporate calendar. Instead of adding to the noise like countless brands do on this day, we challenged ourselves to make a statement. Let’s put our money where our corporate mouth is by celebrating what he stood for in a permanent way: A deeply personal mural gracing the exterior of our store.

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