The Ask:
Gain market share for
Publix’s small-format SNO stores.
The Magic:
Quality is expected.
A fun experience isn’t.
GreenWise Market - Greatest Hits
As a burgeoning brand in the specialty, natural & organic (SNO) space, we had the opportunity to redefine what an “elevated” grocery shopping experience is like. Instead of overly simple environments, we created a welcoming space perfect for exploring a curated selection and feeding your curiosity. And rather than using pretentious food terminology, we kept things simple with an approachable, relatable tone of voice—because shopping for good food ought to be a good time.
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